ASOS CEO Nick Robertson explained in an interview at the launch on EuraTech TV: “The obvious choice was Paris, but when we recruited Gaele, our country manager she knew the market better than we did. She explained the opportunities with Lille and it all started to come together.
The facilities are fantastic, the environment is fantastic. The commute back to our London offices is quick and easy. Actually it was a very simple decision. We are very excited about the opportunity that is France and Europe. And we’re very proud to have created something which is fast becoming a household name in many countries outside the UK”
One-stop fashion destination
ASOS brands itself as a one-stop fashion destination for the 14-35s offering over 60,000 branded and own label products across womenswear and menswear. “Dresses, jeans, T-shirts, shirts, shoes, jewellery, lingerie and beauty – we’ve got the lot”, is their online claim. The company which was created in 2001 currently attracts 18 million visitors a month to its website and is aiming for annual sales of £1 billion in over 240 different countries.